Falsifiable Scientific Theories Essay

This paper is about the comparison and contrast of two equally strong theories about the view of the universe and its entities’ strategic formation. The geocentrism and heliocentrism theories are to be examined in terms of their falsifiability, as both had been cause of conflict of scientific thought in the earlier times. In Karl Popper’s account, any theory in the science can only be proven as scientific if and only if it is falsifiable. The conflict of thought between the two major structures of planetary movements, geocentrism and heliocentrism, we take into account the points wherein each is deemed falsifiable. The geocentric theory, as developed by Ptolemy, was the worldview which says that the Earth I the center of the universe, where other planets and objects go around it. This theory was then supported by the seemingly cyclical revolution of the stars and the sun around the Earth, and concentrating on the perception of Earth to be unmoving and stationary. To further show that the Earth was still, some people tested the reaction of birds whenever they let go of a tree branch – the birds did not get thrown off into the sky. In the 5th century BC, Plato was able to develop a mythical explanation of the cosmic movement of the Sun and the stars: that the cosmos is the Spindle of Necessity where Sirens turned the three fates. This mythological explanation is a ground for the falsification of the theory since it suggested trivially unscientific explanations. Euxodus who worked with Plato derived a mathematical explanation of the planetary movements, basing on Plato’s principle that all planetary phenomena in the universe could be explained by uniform circular motion. Aristotle also deduced that all cosmic entities rotate around the Earth, and there were 56 concentric spheres that are attached to thee heavenly bodies. The moon is supposedly the innermost sphere which gets dark upon contamination with the Earth. This dark spot is late on deduced as the lunar eclipse. This notion of geocentrism which was then the leading theory of the structure of the universe proved it to be indeed fully scientific since it was able to create a model that made correct predictions of future observations. The parallax was described in the geocentric theory to result as either the Earth is stationary and so no effect exists, or the stars are so far away the effect was undetectable. The Ptolemaic system was scientific in the sense that it produced testable results and was modified over time in response to observations. It was also supported by the prevailing philosophies of the time. The support for this position was varied: from the basic fact that we don’t feel the earth rotate to the idea that if it did, the winds would be enormous because the air would stay fixed (it actually doesn’t, but they thought it would). With the addition of epicycles, it was possible to predict eclipses and the position of the planets to a fair accuracy. However, this theory was put into criticism and question in 1543 when Copernicus challenged it with his De revolutionibus orbium coelestium, which explains that the planets, including the earth, revolve around the Sun. The Sun is deemed to be the center of the universe. The heliocentric theory made better predictions of more kinds of observations, but most of these were not available until Galileo. Nevertheless, there was also strong scientific evidence against heliocentrism. Before the invention of the telescope, there was but one potential experiment that could demarcate between geocentrism and heliocentrism: that of the parallax of the stars. Parallax is the apparent displacement or difference of location or orientation of an object which is seen along two different lines of sight. It is measured by the angle inclination between those two. The experiment showed results which favored the geocentric model. Lack of parallax was a fully scientific falsification of heliocentrism. The heliocentric theory could not explain the parallax of the stars until Galileo was able to observe completely the moons of Jupiter and the complete phase of Venus. Obviously, these two scientific theories are deemed falsifiable in terms of Popper’s criteria. Each has its own way of falsifying the other in terms of scientific basis. The Quine-Duhem principle has been employed in thee observations: we can not test a scientific hypothesis in pure isolation because a relatively plausible explanation would require one or more background assumptions in testing its empirical truthfulness.

Working at Mcdonalds

Dillon mundy Mr. Varner Composition 1 11/4/21 â€Å"Working at McDonalds† Amitai Etzioni In the passage â€Å"Working at McDonalds† by Amitai Etzioni he starts off by stating that â€Å"McDonalds is bad for your kids†. He doesn’t feel this way because of the food, but instead of the mass production jobs they offer our youth. He says studies show two thirds of high school students have part time jobs in the food chain business, and McDonalds is the pioneer, trend-setter, and symbol.Amitai states that of course at first these jobs seem right, and may seem to bring up work driven, self-reliant youngsters, but what they really do is undermine school attendance and involvement, teach you few skills that are useful in life, and demean the values of teenagers. He thinks work should teach you the fruits of labor and self-discipline. He said that McDonalds has a job that is uneducational in several ways.He says it is far from providing opportunities for entrepreneu rship, self-discipline, self-supervision, and self-scheduling. He feels most teenage jobs these days are what most social scientists call â€Å"highly routinized† which means that everything you do at the job is the same all the time, which offers no room for creativity or initiative. There are very few studies on if today’s jobs are turning our youth into assembly line robots, but one of the few is a study conducted by Ivan Charper and Bryan Shore Fraser in 1948.The study relied mainly on what youth wrote on a questionnaire rather than observations of fast food jobs. The study revealed that the jobs have nothing to offer skill wise. A 1980 study be V Harrel found that among students that worked 25 hours per week while in school their unemployment rate years later was half of that of the seniors who didn’t work. This goes to show that most kids that work in fast food while in school are usually stressed to drop out of school and get swallowed up in the fast food world.The studies conducted do show that they develop teamwork and working under supervision, however it must been seen that this learning is not exactly educational or wholesome and that it’s trying to teach us blind obedience. It shows that teens are more interested in the reward of money, and status, than credits in a calculus course. So parents should see that teen employment isn’t exactly educational though it does offer some things, but it can also be abused.I have to agree with Etzioni, I myself have worked in fast-food jobs and have gained nothing from them except a quick dollar. He is very persuasive in this essay, and makes some really good points. I like when he talks about today’s jobs turning the youth into assembly line robots, I completely feel him on that, because the job is so repetitive you never do anything different. He really caught my attention with this essay. Working at Mcdonalds Teens and Jobs In the essay, â€Å"Working at McDonald's,† Malta Textron talks about his belief that working, especially at fast food chain restaurants can be bad for teenagers. Working, for teenagers under some circumstances can be bad for them but sometimes its good depending on the daily schedule of whomever is working. If the teen is still in school, working is bound to affect their involvement and attendance in negative ways. Though it's true that while working you gain on the Job experience, Edition believes it ant really help If it comes at the cost of education while teens think the opposite.Fast food Jobs do have an advantage earning money while also learning how to manage the money they make. It boils down to whether or not risks outweigh the benefits when working Jobs like this which all depends on the current situation of the teen. To begin, the Edition writes how he believes Jobs don't go well with keeping up schoolwork and can get In the way of attendance. This i s the same for nearly all extracurricular activities most are after school so It's likely to get In the way.When I as in high school I had a friend John who tried to juggle a job, schoolwork and a football altogether but in the end he chose to give up football because he couldn't make it to any of the practices. The author also takes into account that if students don't have enough time to study their grades will drop without question. It comes down to the decision of which activity to give up to make room for work. More than half the time students will abandon the sport to find more study time Like in my friend John's case. Second, the author addresses the problem that I think has two sides to the coin.He believes that jobs generally don't give any training that would help outside of the work they would be currently doing. This is true because most of the skills taught in fast food restaurants are for the simple things like running the register or working the fryer. Many of the Jobs themselves could be done as good or better by a nine- year-old because of how simple the work Is. Most aspects of this type of job wouldn't help anyone In the future much less a teenager. Once they no longer work there anymore, the skill is useless unless they still plan on working in the same type of Job.There are a couple of things that can be learned from a fast food Job that might help with other Jobs the future. If you've ever been too McDonald's or any other fast food restaurant and had a bad worker serving you, you might have gotten a little annoyed. Work ethic Is very Important at a fast food place or any workplace for that matter. In other Jobs, If you are not quick and efficient, you might not make It very far in your work. Also, workers learn how to work with different types of people this helps them in later experiences in a work force.Getting an impatient customer is a good example, when presented with a problem like this it helps prepare you for other situations like it in the future. This is not always easy but will serve as great experience for jobs in the future. Lastly, Textron explains that working doesn't teach teens how to manage their is that you learn the value of a dollar from your own mistakes. Having money and working for that money helps teens to understand that money isn't free and shouldn't be wasted. When teenagers want to buy something they'll simply go buy it only to mind later that they could have gotten it at half price had they waited on a sale.Also teens will try to rent things they want from â€Å"pay later† businesses like rent a center instead of buying it when they have the money to do so Just to learn that not only is it more expensive this way but if they miss a payment the rightful owners could repossess it at any time. Often times this could lead to debt, but if they are lucky their parents might help them out. â€Å"Students who worked at least 25 hours per week while in school, their unemployment rate four years later was half of the noirs who did work. This means that most of those that began in fast food Jobs stayed in that area of work or simply became unemployed. There are plenty of pros and cons to working at an early age, while it could interfere with school it can also help teens develop a good work ethic and learn from their mistakes. If they don't get the chance to make these mistakes before they move away, the consequences could be a lot more devastating. The question the author wants the reader to consider in all this is, can the risk worth the reward?

Information Processing and Learning Disabilities Essay

The body gathers information through five senses of sight, smell, hearing, taste and touch. However, in order to use the data or information that has been gathered by these senses one must constantly put the senses into constant use. After the body has collected information through the five senses it is taken to the brain, which in turn recognizes it, interprets it, understands it, responds to it and stores it. This is a continuous process which can be repeated even a thousand times in any given day. Newell (1990)] Information processing is responsible for the coordination and performance of the tasks that we carry out in any given day, from taking a shower to learning in school or participating in a sport. Discussion Within the field of cognitive psychology, information processing is the thinking and reasoning about mental processes, envisioning them, in the same way as a computer software runs on a computer machine. According to Ulric Neisser, who also goes as the father of the term ‘cognitive psychology’ human beings can be compared to dynamic information processing systems with mental operations that are identical to those of computer machines and that can be described in computational terms. [Neisser, 1967] The mind is the software while the brain is the hardware. The human mind processes information through the application of logical rules and strategies, that like a computer, the human mind has got a limited capacity for the amount and even the nature of information it can process, and that just as the computer can be made to process more information through the change or overhaul of its hardware and software, learners can become great thinkers if changes can be made in their brains through the use of authentic rules and strategies of learning. [Hetherington & Parke, 199] According to Atkinson and Shriffin in their ‘stage theory’ model, the human memory processes and stores information in three stages. Information is processed in a serial and discontinuous manner as it transits from one stage to the other. [Atkinson & Shriffin, 1968] Craik and Lockhart in their ‘levels-of-processing’ theory posit that learners make use of various levels of elaboration as they process information. This is achieved through a succession of levels beginning from perception, through attention, to labeling, and lastly meaning. Craik & Lockhart, 1972] Another theory posits that information is processed simultaneously by several different parts of memory system as opposed to sequential processing. [Goleman, 1995] Lastly, Rumelhart and McClelland in their ‘connectionic’ model propose that information is stored in multiple locations in the form of network connections in the brain. It is grounded on the wisdom that the more connected an idea is the more the chances of it to be remembered. Rumelhart & McClelland, 1986; Scientific American, 1999] In a learning situation, the measure of receiving and organizing information, remembering it, and expressing it will obviously differ from one learner to the other. There will always be discrepancies in reading, writing, comprehension, and reasoning among the learners. Those learners who experiences difficulties in organizing, remembering, and expressing information will definitely experience difficulties in reading, writing, comprehension, and reasoning. Such learners are considered as having learning disabilities: they tend to experience difficulties in the acquisition and use of listening, speaking, reading, writing, reasoning or mathematical abilities. They face difficulties in learning new skills, they have poor memory, and they tend to confuse basic words, experience difficulties in connecting letters and sounds, among other difficulties. Lerner (2000)] Since the process of information gathering occurs through the application of logical rules and strategies learners without disabilities are bound to organize, remember, and express information with great ease than those with disabilities. Learners with disabilities will experience difficulties in making use of various levels of elaboration as Craik and Lockhart reasons. They will experience snags in transferring information from one stage to another. In a nutshell the process of information processing is complex and therefore it requires proper learning strategies to make it a success. It requires the best learning strategies that are tied to the needs and interests of students and that are based on varied types of learning styles to enhance maximum learning. [Ekwensi et al, 2006] For instance, before the process of learning begins, a teacher should always aim at gaining the learners attention by using cues to signal when you are ready to begin and keep moving around the class while using voice variations. Always remember to bring to the mind of the learners prior learned content that is relevant to present content. This can be done through a brief discussion or a brief question and answer session aimed at forming a link with the present lesson content. This should be followed by a brief discussion of the main points of what is about to be learned. Learners may also be provided with handouts to get a deeper glimpse of the content. The teaching/learning process should now progress from what is already known to what is not known, from simple to complex. Bransford et al, 2000] The teacher should present the content in chunks while giving the learners opportunities to connect new information to information already known. In order to enhance maximum retaining of the learned content the teacher should also show the learners coding tips, e. g. , through the use of acronyms, simple songs, construction of silly sentences using the first letter of each word in the list and mental imagery techniq ues such as the keyword method. The teacher should also provide repetitive teaching and learning: by stating important points many times using different methods; this helps to build Short Term Memory (STM). [Miller (1956)] Include item on each day’s lesson from previous lesson or even periodically review previously learned skills for building Long Term Memory (LTM). The teacher should also provide enough opportunities for learning and over-learning of important concepts and skills; methods such as daily drills may be applied for arithmetic facts. Huitt (2003)] The teacher should aim at building both STM and LTM. The STM will help to increase the amount of time the learners pay attention to external stimulus and form some meaning out of it. According to Miller (1956) individuals can process up to 7 plus or negative units at any given time, therefore the teacher should aim at helping the learners to identify the most important information to learn at any given time. This can be achieved through proper organiza tion and repetition. To achieve organization the concept of chunking can be applied whereby information will be presented in bits representing units that can be easily remembered. To achieve repetition, the teacher should try to making the learners repeat what they have learned, especially after some time – few minutes (when forgetting begins). The process of learning should also be made sequential, relevant, and transitional. On the other hand, the LTM helps in the recalling of information learned long time ago particularly when such information is arranged and organized using the declarative, procedural, and imagery structures. The declarative memory will help in storing information about things that are talked about in classroom; [Stillings et al, 1987] the procedural memory will store information that touches on ways of doing things practically while the imagery memory will store information inform of images. This program helps to build ‘higher-order-thinking’ and self esteem. In order to build LTM the teacher should apply the ‘Direct Instruction’ method of teaching that provides constant interaction between the students and the teacher. Nonetheless, teachers should make sure that they teach small amount of material in sequential steps, they should make it possible for the learners to use as many of their senses as it is practically possible and that the content material should seek to build on, and enhance the learners’ prior knowledge. The teacher should also make the instructional language more simple but not the content by reinforcing on the main ideas through paraphrasing, repeating, and the use of stimulating learning aids such as charts, maps, and pictures. If possible, the use of technology should be encouraged as learners have been noted to feel free and productive particularly when they are working independently in front of a computer, rather than in crowded classrooms. [Singleton, & Terrill, 1995/96] Conclusions In order to address information processing problems among learners with disabilities, a teacher should understand the common difficulties that they face so as to be able to employ the appropriate learning strategies. Learners with disabilities they experience the inability to manage their time well, they have spelling problems, they cannot follow if the teacher speaks too fast, they are slow readers, they have difficulties in recalling mathematical symbols, and sometimes they may portray impulsive behavior. This calls for a lot of patience on the part of the teacher when dealing with them. To achieve this, the teacher should watch, listen and talk to the learners to establish their strengths and weaknesses, and to use interest-arousing stimulus in the instructional process because learners are more likely to be attentive when the teacher uses a stimulus

What are the best way to educate American children Essay

What are the best way to educate American children - Essay Example It helps an individual to grow as a person, by exposing them to knowledge and resources. First let’s take a look at what critical thinking is from a psychological view point. Our brain first must comprehend information before one can conceptualize or evaluate observations presented to us. In the simplest form critical thinking can be as minute as deciding to put another log on the fire or not because you intend to retire for the evening in the next 10 minutes. One must remember that at all levels out brain is collecting information to use and evaluate for our next actions. The thinking process that is appropriate for critical thinking depends on the information area (e.g. scientific, mathematical, historical, etc.) but some universal measures are: clarity, accuracy, precision, consistency, relevance, sound empirical evidence, good reasons, depth, extent and fairness. All in all, critical thinking is the process some refer to as "thinking outside of the box", which takes practice. Critical thinking is a developed skill in any one person; everyone can lapse into irrational or scattered thoughts. Critical thinking is measured by degree on the level of experience in a given area or pertaining to specific areas of questions. No one is a born critical thinker, but only through training can a person obtain higher degrees of quality in this area whereby he or she are less prone to subjective tendencies, and flawed insights or occasional gaps in experiences. Therefore, the mark of excellence in critical thinking is a lifelong undertaking. A college education helps to provide students with critical thinking skills, which may be said to include analytical, and problem solving skills. Assignments, tests, and class discussions develop critical thinking skills, and virtually every class at college requires some array of written and work participation. Universities and colleges require that students develop and share their own ideas about interesting subjects. These

Population growth and the degradation of the environment Essay

Population growth and the degradation of the environment - Essay Example In our case this is because the relationship between human population growth and wildlife extinctions is not always direct. We are a species with an insatiable appetite for resources, and we sometimes use them irresponsibly. Thus, it could be argued, what we do and how we survive may be more important to our impact on other species than the simple effect of our great numbers. Thus we need solid evidence to establish that, over the broad sweep of time, there is a close tie between the simple count of people on the planet and the diminishing count of other species. In other words, the impact of our large population would be great even if we were to behave differently. If there is such a link, then it is particularly frightening, for there are now over six billion people on the planet. Nature has been "comparatively sparing" in the space and resources necessary to support both wildlife and a human population. Malthus was the economist who warned us in 1798 that the human population would grow more quickly than the resources necessary to sustain it. Now I know that Malthus and his ideas have been much maligned over the years by optimists who see no problem with human population growth. Thus in 1998, the two hundredth anniversary of his publication went almost without notice. The following year, the milestone number of A.D. 2000 got much more press than another milestone number: six billion, the number the human population reached sometime midway through the year. Granted, both are arbitrary numbers. But to a few of us concerned scientists, the population milestone was far more frightening than the computer glitches predicted for "Y2K." Y2K had almost no effect; the six billion figure has a lasting and growing impact. Yet few people noticed the milestone, and even f ewer cared. Human population growth is outstripping resources, especially as it relates to the sustainability of earth's biodiversity. As Ohio novelist and conservationist Louis Bromfield put it in 1947, "The bitter truth is that we are having our noses rubbed in Malthusian theory." It is even truer today than it was then, for our population Human population growth is outstripping resources, especially as it relates to the sustainability of earth's biodiversity. As Ohio novelist and conservationist Louis Bromfield put it in 1947, "The bitter truth is that we are having our noses rubbed in Malthusian theory". It is even truer today than it was then, for our population size has since doubled. Many of the world's population live in poor countries already strained by food insecurity; inadequate sanitation, water supplies and housing; and an inability to meet the basic needs of the current population. These same countries are also among the fastest growing places in the world. A large proportion of these populations are supported through subsistence agriculture. As populations grow, competition for fertile land and the use of limited resources increases. The people living in these countries are also moving toward a greater standard of living, perhaps matching the lifestyles of the more developed countries whose current consumption patterns and resource use are not necessarily sustainable. Quite simply, if we want to conserve biodiversity on earth, the most important conservation measure we can take is to slow or halt the growth of the human population. Frankly, a reduction in numbers from six billion may even be desirable. Now

Askweek3 Essay Example | Topics and Well Written Essays - 250 words

Askweek3 - Essay Example your son might not be so committed to steer ahead the company, and this could probably be in terms of not being active in the organization, perhaps because the organization belongs to the father, or on the other hand, he may work hard to improve the status of the organization to please the father. With such deliberations, how would you ensure your son is in the right course? Another way through which your organization may deem appropriate to solve its challenges is through adoption of a more fractal system approach. What does this approach entails? What are challenges accrued from the use of this approach? According to Stacey (2011, pp. 491-493), people embracing the concept of complex adaptive systems might go about â€Å"rethinking the roles of leaders and managers†. In this regard, do you find this being applicable in your organization? If you were given an opportunity to advise your senior managers on ways through which their behaviors can help improve the status of your organization, what advice would you give? Leaders who fall into the neurotic forms of leadership fails to meet the long-term goals of the organization. Their behaviors exhibit short term strategic thinking. In this regard, and given an opportunity recommend the best strategies to oversee realization of long-term goals of your organization, what strategies would you

Marketing Planning Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Planning - Essay Example ............................................ 3.0 How are we going to get there?.................................................................................. 4.0 Implementation........................................................................................................... 5.0 Ethical issues............................................................................................................... 6.0 Possible problems........................................................................................................ References Appendix Marketing Plan: Sainsbury’s 1.0 Introduction J Sainsbury Plc is a supermarket chain in the United Kingdom currently maintaining a 15 percent market share (Thompson 2010). Sainsbury competes with major supermarkets such as Tesco, Morrison’s and Asda. Tesco, the company’s main competitor holding 28 percent of market share in the UK for this industry, has maintained its leadership position through innovation in p roduct and service delivery as well as global brand loyalty. Sainsbury offers traditional products in the food category and has recently diversified to include clothing styles that are exclusive to the supermarket. Sainsbury is recognised not only for its high quality products, but for its emphasis on corporate social responsibility which provides the company with a positive brand reputation. However, Sainsbury’s is unable to outperform its main competition, which is attributable to lack of effective promotion. This marketing plan focuses on building revenues through marketing of the company’s new clothing line, branded under the name Tu. The Tu line targets young adult female consumers, providing lightweight and contemporary clothing with a fashion-forward design and motif. The company had, until recently, believed that the Tu line was a â€Å"stand alone brand† (Sainsbury 2011, p.3). However, the Tu clothing line cannot support revenue growth for the supermark et chain without creating a brand personality and developing a more effective promotional campaign. 2.0 The marketing plan This section highlights the rebranding strategy necessary to achieve brand recognition and brand preference in the young female target market and relevant audits of the current situation faced by the Tu clothing line. 2.1 Current situation Currently, the Tu clothing line provides Sainsbury with ?680 million in sales revenues (Reid 2013). This is insignificant considering the costs of distribution, manufacture and importation of materials utilised for production. Sainsbury is attempting to compete with such companies as Marks & Spencer and Zara which produce similar fashion merchandise under a fast fashion model. These competing organisations have well-established brands and consumer loyalty for providing relevant and modern fashion styles, making it difficult for the company to lure consumers to the Tu brand. Additionally, the Tu brand boasts 60 percent of its c urrent sales volumes stemming from impulse shoppers, meaning that consumers are not actively seeking to shop for clothing at Sainsbury’s market, instead purchasing whilst shopping in the supermarket for food products. Sainsbury’s corporate leadership recognises this shortcoming and points out that consumers have â€Å"tight budgets† and the business must â€Å"create outfits that catch attention† (The Guardian 2012, p.2). Sainsbury is also redeveloping the in-store experience to enhance the clothing shopping experience, adding fitting rooms and floor models that emulate the fashion floors of

The Role of Leadership in Building Successful Organizations Assignment

The Role of Leadership in Building Successful Organizations - Assignment Example With this ambitious agenda for expansion, Aramex has been facing challenges concerning employee loyalty and engagement with an increasingly diverse and international workforce. This paper will seek to analyze Aramex’s specific strengths and weaknesses in leadership, in light of their current expansion strategy, as well as areas that need improvement, through interviews with Hussein Hachem and Laith Tahboub. The paper will also outline specific actions to address these issues as identified. Interviews with Executives Hussein Hachem After working for 20 years, Mr. Hussein Hachem serves as the Chief Executive Officer of Aramex in the Middle East and Africa (MEN) region. With his extensive knowledge about the logistics and transportation industry, Mr. Hachem is a representative on several decision boards of the industry. Laith Tahboub Mr. Laith Tahboub has worked at Aramex for nine years as an operations supervisor and a Business Improvement and Efficiency manager, prior to his cu rrent position as Operations Manager. With experience in team management and process management, Mr. Tahboub has been managing and leading teams in successful service standards and procedure developments for business success and excellence. Leadership Challenges and Strengths at Aramex At Aramex, the current style of leadership is a hybrid between task-oriented and distributed leadership. In task-oriented leadership, the leader focuses on tasks that require to be performed to meet a specific goal, in which the leading and following acts interlock across three levels; organizational, relational, and task (Derue, 2011: p38). A task-oriented leader is more concerned with producing solutions at every step for a goal or specific problem, ensuring the team meets deadlines and achieves outcomes. This is important for Aramex as a logistic company since the services have to be offered on time to maintain their competitive advantage and success. However, task-oriented leadership neglects the welfare and engagement of the team-members, harming their productivity. Distributed leadership works hand-in-hand with task-oriented leadership at Aramex. This form of leadership removes hierarchy from the leadership structure with requisite functions distributed among various teams by dividing labor across time and space (Derue, 2011: p135). One actor serves as the basic originator of action and other team-members respond with subsequent following acts. These acts of leading and following move from group to group over time and space. According to Mr. Hachem, engaging new employees in new geographical operations has proved challenging for the organization, especially since they have to communicate outside of their comfort zone (Personal communication, 2013). The biggest challenge is enabling them to understand the culture and values that drive Aramex. Expanding into new markets has seen Aramex leave operations to local talent, which has necessitated the organization to bring them up to speed with regards to their cultures and values. With these challenges, Mr. Hachem contended that the senior leadership team has decided to assess employee engagement with the results being used to align their goals with what was important for the organization (Personal communi

Nature and Causes of the Declining Political Participation in the Research Paper

Nature and Causes of the Declining Political Participation in the United States - Research Paper Example 2008). Ultimately, numerous people think that the government is not functioning in a useful way in society and fails to grant authority for the system they resist by taking part in it. A Brief History of U.S. Political Participation Historically, the United States has the lowest ranks of political participation, as determined by voter turnouts, of any leading industrial democracy. The United States is ranked below other highly industrialized democratic countries, excluding Switzerland, a country known for its steady electioneering and repudiation, until in recent times, to grant women suffrage rights, in cross-country turnout. G. Bingham Powell Jr. (1986 as cited in Crotty 1991), evaluating trends of political participation across 19 modern democratic countries, assumed that â€Å"voter turnout in the United States is severely inhibited by its institutional conflict†¦ the U.S. was disadvantaged by voluntary registration, unevenly competitive electoral districts, and very weak l inkages (perceptual and organizational) between parties and social groups† (pp. 25-26). Powell (1986 as cited in Crotty 1991) concludes that party system and institutional variables slow down turnout and registration processes, primary causes of the low ranking of the United States in terms of political participation compared to other countries. Robert W. Jackman, in a similar study of levels of political participation in 19 modern democratic nations, although opposing Powell over the function of the political traditions of a country in influencing the political participation rates, stresses the role of political institutions, such as electoral guidelines, political... Historically, the United States has the lowest ranks of political participation, as determined by voter turnouts, of any leading industrial democracy. The United States is ranked below other highly industrialized democratic countries, excluding Switzerland, a country known for its steady electioneering and repudiation, until in recent times, to grant women suffrage rights, in cross-country turnout. G. Bingham Powell Jr. (1986 as cited in Crotty 1991), evaluating trends of political participation across 19 modern democratic countries, assumed that â€Å"voter turnout in the United States is severely inhibited by its institutional conflict†¦ the U.S. was disadvantaged by voluntary registration, unevenly competitive electoral districts, and very weak linkages (perceptual and organizational) between parties and social groups† (pp. 25-26). Powell (1986 as cited in Crotty 1991) concludes that party system and institutional variables slow down turnout and registration processes, primary causes of the low ranking of the United States in terms of political participation compared to other countries. Robert W. Jackman, in a similar study of levels of political participation in 19 modern democratic nations, although opposing Powell over the function of the political traditions of a country in influencing the political participation rates, stresses the role of political institutions, such as electoral guidelines, political parties, and national electoral districts, in forming electorates (Ramakrishnan 2005).

The similarities, and differences, between the philosophies of John Term Paper

The similarities, and differences, between the philosophies of John Rawls Theory of Justice, Adam Smith Theory for Moral Sent - Term Paper Example In the end what we have in Gates creative capitalism is an extrapolation of earlier theories, customized and set to the more practical tune of direct intervention and redistribution. Rawls and Gates’ in the Looking Glass Bill Gates and creative capitalism in relationship to Rawls’ Theory of Justice provides the basis for comparison between pure social theory and practical application. Not that the two always coincide, and certainly not that either necessarily agrees with the other implicitly. Yet both Shaw and Barry put forth the proposition that Rawls’ ideas [like those of Gates] ‘touch a responsive chord† (Shaw and Barry:128). Rawls’ concept of society â€Å"as a cooperative venture† (Shaw and Barry 129) resonate throughout Gates 2008 remarks before the World Economic Forum. As social contract theory, both Gates and Rawls call for a rethinking and extension of original social contracts proposed by earlier philosophers. But perhaps the most significant connection tying the two emanates from Rawls’ theory â€Å"that social and economic inequalities are justified only if those inequalities benefit the least advantaged members of society† (Shaw and Barry 129). ... (Gates, Economic Forum: 1) Guth goes further in his criticism, referring to Gates’ proposals for creative capitalism as a â€Å"revision of capitalism† (Guth par 1), a concept never popular with purists. It can also be said that in rethinking the terms of capitalism vis a vis the world’s poor, Gates returns to Rawls’ concept of original position. Beyond mere philanthropy--a term often used to describe Gates work--he is offering the wealthiest an opportunity, as Rawls’ theory suggests, to gather, think and discuss the meaning of true social justice [in economic terms] (Shaw and Barry 133). Rawls rather naive conclusion, however, that those discussing original position must not be conscious of social status runs counter to Gates’ full acknowledgement of social level and his direct appeal to the wealthiest. Stating the two great forces of human nature as† self interest and caring for others† (Gates, World Economic Forum: 3), Gates ag rees with Rawls at least regarding self interest as a driver, taking the theory of what makes capitalism tick a step further in proposing that â€Å"The genius of capitalism lies in its ability to make self interest serve the wider interest† (Gates, World Economic Forum: 3). Regarding the thrust of both Rawls’ theory and creative capitalism, it is difficult and wrong to declare that one or the other is based on pure reason or pure sympathy. Yet in analyzing Rawls and Gates one might tend more toward judgments of reason over sympathy as the catalyst for their proposals. Gates, however, at times tends toward the latter in his declaration that the poor of the world have not enough resources to sustain them.(Gates, World

The impact of sexual abuse on a child and the child's family. Include Research Paper

The impact of sexual abuse on a child and the child's family. Include a discussion of appropriate treatment for the child and the child's family - Research Paper Example The use of a child in pornography videos is also regarded to as an abuse (2012). Towards the extreme end of the case, it involves sexual intercourse with the child with or without his or her consent. Therefore, child sexual abuse can be regarded as the act of coercing a child into sexual activities. There have been complications involved in dealing with this issue, since the child abuse has difficulties involved in solving, because of inadequate awareness of the things that constitute to the act of the abuse. There have been numerous initiatives, from the mental health and child protection professionals to reduce the problem since it is becoming common in the society. There have been very many cases of child sexual abuse both locally and internationally. This is an indication of the level of immorality in the society that is resulting to the insecurity to children in society. This is more accelerated by the use of drugs and exposure to other immoral materials like the pornographic materials that create the incentive of doing these things. Child sexual abuse results to an impact of there being no apparent effect to others that are very severe. There are those children who are involved in an abuse by family members with a high level of physical force (Wyatt and Mickey, 1987). This results to separation anxiety to posttraumatic stress disorder. Various effects result from the child from the act the sexual abuse includes fear. The child who is sexually abused often has a feeling that they have wronged someone and that they are subject to family rejection. Others have the fear of having to cause problems to the parents if they report the case due to the reaction of the parents. This is in terms of the parents doing something to the offender that would send them to jail. The child may also be afraid of the offender since they are likely to threaten the child in order for them not to report the case. The threats could be

Genetically modified organism Essay Example for Free

Genetically modified organism Essay My environmental issue is genetically modified foods. I will explain why the foods should not be modified and the dangers of eating modified foods. Why this issue is important Evidence shows that food that has been genetically modified is a danger to the health of humans. The American Academy of Environmental Medicine says that the public should not eat genetically modified foods because several studies have shown that there are a variety of health problems such as organ damage, reproductive disruption, accelerated aging, immune dysfunction and insulin disorders associated with GM foods. The process of genetically modifying food is done by changing the original DNA by adding other organisms to it, also called GMO which stands for Genetically Modified Organisms. Consumers have been eating foods that contain genetically modified ingredients in them not knowing the risk factors. (Doctors Warn About Dangers of Genetically Modified Foods, by David Gutierrez) The FDA claims to have no knowledge that these foods were any different than naturally grown foods and labeled them as being Generally Recognized as Safe or (GRAS). The law says that a substance has to go through a certain amount of peer-reviewed published studies and has to have a certain amount of consensus among the scientific community that agrees that the product is safe. This allows them to be put on the market without any additional testing. Even though the GRAS labeled them to be safe, there are no proven facts that show that Genetically Modified foods are safe; the information that was given to the FDA was altered to expedite the approval of the products at the expense of the safety of the consumers. There has been no credible study done on genetically modified food safety. Evidence in Support of the Thesis In 1998 there was a lawsuit against the FDA for not listening to the warnings of their own scientists who were telling them that GM foods were not safe. The scientists warned that the GM foods could create unpredictable side effects that were hard to detect such as allergies, nutritional problems, toxins and new diseases and said that long-term studies needed to be done, but was ignored. (FDA ignored own scientists’ warnings about GM foods by Ken Roseboro) Even though it may be true that food crops are bio-engineered to produce their own pesticides and herbicides, these traits transfer to weeds and insect, which means that there effects are not long lasting. GM foods have not yet been proven to be safe. Rebuttal of the Evidence that Contradicts the Thesis Genetically modified foods have the potential to help benefit consumers by improving nutritional qualities in fruits and vegetables. Some of the crops are genetically engineered with herbicide resistant so that when the farmer uses herbicides to kill the weeds it doesn’t hurt the crop, which benefits not only agriculture but also the economics. Losing crops due to insects can be a tremendous loss to farmers. Biotechnology also generates crops with genes that are resistant to long periods of drought and frost. Since there is an increase in population, more land will be needed to grow crop on harsh landscapes. Farmers will need to grow crops in places that will be unsuitable for agriculture. With the world population increasing, it will be a challenge in the years to come to make sure that there is enough food for the growing population. Genetically modified foods will help to produce enough crops in these harsh times. It will help to feed malnutrition in third world countries. There is a widespread of undernourishment in the worlds where people are poor. They depend on one main crop which is rice. Rice by itself doesn’t have enough nutrients that a person need. But rice can be genetically modified to contain extra vitamin and minerals. Biotechnology has allowed people to be able to receive crucial vaccines and medicines which are hard to distribute. With vaccines and medicines being so expensive and the need to be stored a special way, they have come up with a way to put vaccines in food products so that they are easier to administer to people and easily transported. (The Benefits of Genetically Modified Food Crops) Rebuttal of the above claims Although malnutrition is a big problem in the world, according to the United Nations World Food Program, there is enough food being produced to feed the world without GM foods. The reasons that people go hungry are, they don’t have enough money to buy it or don’t have access to growing their own. The UN’s world food body is not in favor of using GM foods because of the effects on health and the environment. The Food and Agriculture Organization says â€Å"although GM crops could help with hunger in the world there are still questions about their implications for animal and human health and the balance of the ecosystems. † (Say No to GMOS) Conclusion Genetically modified foods have some pros and cons as I have showed you, but I am still a believer of the traditional way of growing foods. Since the foods will be labeled, that will give people the choice of rather to eat GM foods or naturally grown foods. that also have pro and cons to them. Reference http://www. naturalnews. com/028245_GM_food_side_effects. html http://www. non-moreport. com/articles/october2011/FDAignoredscientistswarningsGMfoods. php http://www. betterhealth. vic. gov. au/bhcv2/bhcarticles. nsf/pages/Genetically_modified_foods http://www. saynotogmos. org/ http://suite101. com/article/the-benefits-of-genetically-modified-food-crops-a218670.

Poverty: A Global Issue

Poverty: A Global Issue 2.1 Introduction Poverty is a global issue. All the countries around the world face the problem of poverty, but there are some countries which are poorer than others like the developing countries in Africa, Asia and Latin America. There is no one size fits all definition of the concept of poverty. The poorest people in an industrialized nation maybe well off than the average citizens in a less-developing country. The definition of poverty alternate from regions across the planet. According to the United Nations Human Development Report 1996, the average per capita income of the poorest one-fifth of Americans was $5,814 in 1993. That figure is ten times Tanzanias average per capita income of $580 per year. By Tanzanian standards, Americans in that bottom 20 percent may seem quite well-off. However, by U.S. standards, they are not. They point out that most poor American families own more luxury items and consumer appliances than average Europeans do (UN 1996). Although there are some regions have made considerable progress in reducing poverty, about two thirds of the worlds poor live in Asia and the Pacific, based on a poverty line of one dollar a day. That regions number of the worlds poor exceeds two thirds if the poverty line becomes two dollars. There are more than one billion people in the region whose income is between one and two dollars a day. There are two types of poverty, extreme poverty or absolute poverty and relative poverty. Extreme poverty is known as destitution or absolute poverty and it could be injurious to peoples health and life. In the United States, absolute poverty is traditionally defined as having an annual income that is less than half of the official poverty line (an income level determined by the Bureau of the Census). Absolute poverty in developing nations, as defined by international organisations, like the World Bank, means having a household income of less than US $ 1.25 a day in 2005. Relative poverty is the condition of having fewer resources or less income than the others within a society or country, or compared to worldwide averages. Relative poverty is socially defined and dependent on context, it is a measure of income inequality. The reasons for poverty are not clears. Some people believe that poverty results from a lack of adequate resources on global level-resources such as land, food, and building materials-that are necessary for the well-being or survival of the worlds peopl e. (Adapted from Wikipedia 2012). Other defines poverty as being an effect of the uneven distribution of resources around the world. According to this second line of reasoning, it helps to understand the inequality between the two worlds, one where some people have more than they need to live and one where the people do not have enough to survive. There has been considerable interest in recent years in the ability of non-governmental organisations to work with the poor in order to improve their quality of life and economic status through the provision of credit, skills training, and other inputs for income-generation programmes. The term non-governmental organisation can be broadly viewed as being composed of a wide variety of organisations variously known as private voluntary organisations, civil society organisations and non-profit organisations (McGann and Johnstone,2006). In the cases in where NGOs are totally or partially funded by governments, the NGO maintains its non-governmental status by excluding government representatives from membership in the organization. Defining the term NGOs is ambiguous as they are confusing, contradicting, and sometimes overlapping in defining the terms. The NGOs sector is extremely divers as these organisation have very different structures, goals and motivations. NGOs are generally compos ed of non-profit, voluntary citizens, groups which are organised on a local, national or international level and they have certain interests, causes, or goals. NGOs work in many different fields, but the term is generally associated with those seeking social transformation and improvements in quality of life. There are many NGOs, who are affiliated with international aid and other donors, but NGOs happens not to funds and they try to generate their own, such as selling handicrafts or charging for services. In the recent decades, NGOs have moved from backstage to centre stage in reshaping the world of politics, and are exerting their power and influence in every aspect of international relations and policymaking. NGOs have a positive impact on local and international issues, such as poverty alleviation, conservation of human rights, preserving the environment, and providing worldwide relief. The growth of NGOs has been too a large extent fuelled by the inability of both domestic and international institutions to respond adequately to major economic, social and political changes which have been taking place at a fast pace (Heap, 2000). The nu mber of international non-governmental organisations (INGOs) alone rose from 6,000 in 1990 to reach 26,000 in 1996 (The Economist, 1999), and 37,000 in 2002 (UNDP, 2002). Figures for NGOs operating at national level are much higher: Russia, for instance is estimated to have some 277,000 NGOs and India between 1 million and 2 million NGOs (Chicago Tribune, 2007). In 2006, it was estimated that there were some 1.5 million NGOs in the USA alone (McGann and Johnstone, 2006). 2.2 Evolution and Growth of NGOs International non-governmental organizations have been dating back to at least 1839. In 1914 there were 1083 NGOs (UN 2007). International NGOs played a big part in the anti-slavery movement and the movement for womens suffrage, and reached a peak at the time of the World Disarmament Conference. However, the term non-governmental organization only came into popular use with the establishment of the United Nations Organization in 1945 with provisions in Article 71 of Chapter 10 of the United Nations Charter for a consultative role for organizations which are neither governments nor member states (UN 2007). Globalization occurring during the 20th century gave importance to the rise of NGOs globally and most importantly in developing countries. International treaties and international organizations such as the World Trade Organization centred their interests mostly on capitalist enterprises. In an attempt to counterbalance the interests of these international organizations and internati onal treaties, NGOs were developed to emphasize humanitarian issues, developmental aid and sustainable development. Though the term NGO became known to the world in the year 1839 the voluntary sector around the world is much older than this. In England voluntary work made its way back in the medieval time where the poor were being looked after by the monastery. The poor people and the beggars were taken care by the monasteries and churches. It was like this that in England there was the introduction of the Poor Law and later it became the Welfare States. But in the beginning it all started as voluntary work as the clergy men were not paid to help the poor. Voluntary work has always been present, especially among the religious organisations, giving food or money was common. NGOs in its traditional form have been working in different religious trust-based schools, hospitals and orphanages. In India NGOs became known in 1980s but voluntary work started after the independent from the British in 1946. In independent India, voluntary organizations started by Gandhi and his disciples were to fill in the gaps left by the government in the development process. In the 1980s, however, the groups who were now known as NGOs became more specialized, and the voluntary movement was fragmented into different groups. 2.3 Evolution of NGOs in Mauritius NGOs in Mauritius started with voluntary works for the welfare of society. In the past, such type of social works started with the bourgeoisie class, the young girls from the upper class where were doing charity work to help the poor like giving them food and sometimes educating them. Later on this voluntary work was untaken by other agencies like the church or other religious bodies, like for example Arya Samaj who helps poor people by giving free education to their children and till now it is still done. Much of the charity work and voluntary work which are done now were performed in the past by religious organisations. They worked dependently from the government even if the government were allocating them money. NGOs are present where the government or other organisations have failed to cater for those in need. There are a large number of religious organisations that are considered to form part of NGOs according to Macoss. Some examples of these organisations are: Al Marjaan Islam ic Secular Institute, Hindu Maha Sabha, Jummah Mosque Port Louis, Arya Sabha, and Adventist Development Relief Agency. NGOs became known quiet recently thought Macoss (Mauritius Council of Social Service) in Mauritius. The Mauritius Council of Social Service was founded in November 1965 and it was incorporated, under Act 55 of 1970, voted in Parliament, providing the legal framework of the Council. As an Umbrella organisation for NGOS, Macoss seeks to promote Social and Community Development and Voluntary Actions through Non-Governmental Organisations. It helps its members by initiating communication, collaboration and networking among NGOs and between NGOs, Government and private sector, primarily through meetings, workshops, consultation and institutional development activities. Macoss also facilitates its members organisations and strengthens their organisation capacity. Macoss plays a leadership role in good governance, policy, advocacy, capacity building and innovation for a vibrant, efficient and effective Non Government Organisation sector and Civil Society Organisation. 2.4 Causes of Poverty Poverty is like a vicious circle. Poverty causes poverty. Just as the rich people get richer as they are already rich and the poor get poorer because they live in poverty. Poverty has many causes and some of them are very basic. Some experts suggest that poverty is caused due few employment or lack of food. The basic factors that may lead to poverty are: inadequate education and employment opportunities overpopulation, inability to meet standard of living and cost of living, certain economic and demographic trends, the unequal distribution of resources in the global economy, welfare incentives and environmental degradation. 2.4.1 Overpopulation Overpopulation is the situation where large numbers of people have too few resources and too little space, and this is closely associated with poor people. This overpopulation can result from high population density, which is the number of people to land suface, usually showed as numbers of people per square kilometre or square mile, or there are low amounts of resources, or from both. Very high population densities put stress on resources that are available. Only a certain amount of people can be supported on a given surface of land, and that number depends on how much food and other resources the area can provide. In countries where people live by primary means of basic farming, gardening, herding, hunting, and gathering, even where there are larger land surfaces the production of food is still low given the number of people are small is due to the production means. The production means is not intense enough to produce large amount of food to feed large amount of people. 2.4.2 High Standards of Living and Costs of Living People in developed countries generally enjoy a higher standard of living because these nations may have more in terms of resource and wealth than those in developing countries. People who may have adequate resources and wealth in a developing country maybe be considered as poor in a developed country. For example people in America, on average, tend to expect to make, about $30,000 per year. They may also expect to rent a house or an apartment with electricity facilities and water supply, to able to buy food to eat and clothes, and get health care provision. In addition, many of these people hope to afford other expenses, such as, the purchases material not need for survival, such as cars, entertainment and high priced food. In comparison, people in most developing countries usually may consider themselves to be well off if they have productive agriculture, some cattle, and a house made out of mud-bricks. In the rural areas, people can be used to not having water facilities, electric ity, or adequate health facilities. Developed countries tend to have a high cost of living, even the most basic lifestyle with few or no luxuries; can be relatively expensive as compared to developing countries. Most people in the United States, Canada, Japan, Australia, western European nations, and other developed countries cannot obtain adequate food, clothing, and shelter without ample amounts of money. In some areas, even people with jobs that pay the legal minimum wage may not be able to cover their basic expenses. People who cannot find well-paying jobs often have no spare income for emergency expenses, and many rely on state welfare to survive. In Mauritius about 106,000 citizens or 8.5% of the population live in absolute poverty; this is according to figures released by the Ministry of Finance. These figures reveal that the number of Mauritians living under the poverty line is increasing. From 8.2% in 1996/97, it fell to 7.8% in 2001/2002 to reach 8.5% in 2006/2007. The minimum wage for an adult living in a poor family is estimated at Rs 3,821 monthly. In Rodrigues, the rate of poverty is higher. It is estimated at 32.4% in 2006/2007 against28.7% in 2001/02. 2.4.3 Inadequate Education and Employment Illiteracy and lack of education are very frequent in developing countries. Very often the state of developing countries cannot afford to cater for good educational facilities to the people, especially those living in rural areas. Whereas in industrialized countries nearly all children have access to at least the basic education, in sub-Saharan Africa only about 60 per cent children go to elementary school. Without education, most people in the developing countries are unable to find income-generating work. Poor people are also often propelled schooling so as to concentrate on earning a minimal living. In addition, developing countries tend to have fewer employment opportunities as compared to developed countries, especially for women. Resulting in the fact that, schooling is perceived as being crucial to people. Even in developed nations, unemployment rates may be high. When people do not work, they cannot earn a living; thus, high rate of poverty is a result of high unemployment. The amount of employment that is available also tends to fluctuate; creating high unemployment periods. If the unemployment level in countries with high population increases with only a few points, this leads to millions of people who are able to work and earn a living. Because unemployment figures indicate only the number of people eligible to work who have no job but are seeking employment, such figures are not necessarily an accurate indicator of the number of people living in poverty. 2.4.4 Economic and Demographic Trends Economic trends can sometimes be linked with poverty in many developed countries. In the year 1950s and 1960s, for example, in the United States most people experienced a growth in their income due to economic boom and in Mauritius it was in mid 1970s. The average income of a family was doubled in that period even with inflation. However, there was a rise in the standard of living taking into consideration inflation, between the years 1970s and the years 1990s. Young people and less-educated ones are more affected when there are periods of economic recession as they find it difficult to get a job and support them. Poverty levels have also been increased with changes in labor markets in developed countries. In many developed countries the amount of poor has increased resulting from the inequalities in the distribution of resources. For example, since the 1970s, the 20 percent poorest of all U.S. households have earned an increasingly smaller percentage of the total national income while the wealthiest 5 percent of households have earned an increasingly greater percentage. During mostly of this period, due to an increase in the cost of living the middle and those at the bottom in the distribution line have worsened. 2.4.5 Individual Responsibility and Welfare Dependency There are different schools of thought about individual responsibility for poverty. Some believe that there is a proportion of the society who would stay in poverty no matter what due to the structure of society. While some other thinks that due to some dysfunctions of some social institutions such as the labour force, poverty would be pertaining. According to this school of thought poverty id beyond the control of the people who are in it, but this problem can be remedied if proper policies are implemented. There are other people who think that the poor people tend to stay in poverty intentionally. For example, there are people who choose to take drugs voluntarily leading them to stay in poverty these people can be blame for their situation. Adding to that there are those who think that many people in developed countries tend to throw the blame on cycles of poverty, people who have the tendency to remain poor, or they depend on the generosity of the welfare institutions. Those who support this view includes some politicians, criticize the government to spend too much on the poverty though welfare programs. They argue that such welfare programs encourage people to stay in poverty in so as to benefit from payments continuously. They also argue that these welfare programs discourage marriage and work. In the American society and several other developed countries, being employed reduces their welfare supports and it is the same if a single parent gets married. 2.5 NGOs Performance in Poverty Alleviation in Other Countries According A.K.M. Ahsan Ullah, Jayant K. Routray, (2007), a very important aspect of poverty in Bangladesh is unemployment or being under-employment. These people are dependent mostly on agriculture to survive in the rural areas and most of the time they are not owners of the land or own too little land to be able support their family. There are more than 20,000 NGOs have been performing in Bangladesh with two major aims of alleviating rural poverty and empowerment of the women. However, the phenomena of poverty in Bangladesh are much higher as compared to the East Asian countries and the South Asian neighbours. Since, poverty is persistent in Bangladesh, the great majority of the poor do not own their land, and there is relatively few number of formal sector employment opportunities in rural areas, poverty alleviation strategies of NGOs have focused particularly on the possibilities for generating income as a solution. One of the major reasons for the increasing use of NGOs in countr ies like Bangladesh in the developmental activities is to find an alternative and better channel for development aid in the third world countries. All the NGOs work with two basic missions, to alleviate poverty and empowering the poor, especially women (Lovell, 1996; BRAC, 2000) by organizing them into small groups at the village level, arranging adult literacy programmes, providing necessary training and regular discussions on particular issues. Nearly, 60 million people of the population of Bangladesh have been brought under different health programmes by NGOs. These programmes aimed at reducing childhood and maternal morbidity and mortality; and increasing awareness about sexual health. NGOs non-formal primary education programme has covered about three million children from poor families. Among which the majority of the children are girls. Non-formal primary education programme of the BRAC (Bangladesh Rural Advancement Committee) is regarded as the worlds biggest private sector educational system and is being replicated in other countries of the world as well (BRAC, 2000; Proshika, 2001). According to Keith M. Henderson author of Alternatives to imposed administrative reform: the NGOs: In the Caribbean, NGOs serve as intermediate between the micro-level of the poorest household and the formal institution of the state (a role which might otherwise be served by political parties or trade unions). NGOs and local development organizations (LDOs) are widely seen as agents for alternative development, particularly because, as a sector, they have begun to formulate development policy in order to improve considerably the life of the citizens and often with a direct impact on official aid policies. Along with the larger efforts, such as the Village Awakening Movement in India which operates in thousands of villages, and the related Sarvodaya Shramadana movement in Sri Lanka which focused on small scale village improvement projects in more than 8,000 villages, are the Christian Base Communities found in Brazilian rural areas. The State very often is unable to cater for these poor villages in India and rural areas in Brazil. These movements perform important service-delivery functions. In Latin America, pervasive distrust of the US has resulted in a variety of indigenous organizational forms often unsustainable and a fertile ground for grass-roots movements. Considerable attention has been given to the political role of such activities; much of the literature is in Spanish. In Eastern Europe and the former Soviet republics, the term foundation covers a multitude of private groups organized for collective action. In Africa, numerous small-scale self-help projects, such as banking schemes, food storage arrangements, barter exchanges, family planning, and traditional medicine centres, have been initiated by peasant farmers with the help of NGOs. According to Mritiunjoy Mohanty (2006) NGOs in Bangladesh have been using the microcredit as a means to alleviate poverty there. Microcredit is the extension of very small loans to impoverished borrowers who typically lack collateral, steady employment and a verifiable credit history. It is designed not only to support entrepreneurship and alleviate poverty, but also in many cases to empower women and uplift entire communities by extension. In many communities worldwide, in developed and developing nations alike, women lack the highly stable employment histories that traditional lenders tend to require (2012). Noting the pioneering work done by Mr. Yunus and the Grameen Bank, it is worth recording that it has been providing the poor in Bangladesh as a medium of access to financial resources. There are other NGOs that have walked, struggled and prospered down the same path, as the Grameen bank has since the 1970s and the Bangladesh Rural Advancement Committee or BRAC. To draw attentio n to the role of other NGOs involved in microcredit is not to take away from the catalytic role Mr. Yunus and the Grameen Bank played both at home and abroad in furthering the microcredit movement but it is to show the work they have accomplished together in poverty alleviating in Bangladesh. 2.6 NGOs Performance in Poverty Alleviation in Mauritius There is a number of NGOs working in order to alleviate poverty in Mauritius such as SOS Poverty, Caritas Mauritius and Currimjee Foundation, Le Centre Des Pauvres, Maison Familiale Rurale Du Nord, etcà ¢Ã¢â€š ¬Ã‚ ¦ These NGOs help people in different ways like for example in Maison Familiale Rurale Du Nord they try to eradicate poverty by sensitizing youngsters from poor families. The young people are given training in hotel mechanics, agriculture and hospital services. They promote a sense of entrepreneurship among these young people and encourage a sense of social inclusion to help them come out of their poverty. SOS Poverty is a non-governmental and charitable organization set up to fight poverty and social injustices in the country. So far they have implemented a global plan of actions, comprising of several micro projects implemented, laying emphasis on two major factors: Education and Economic. Their field of action consist of pre-primary education, women empowerment like org anising a corporate organisation in order to help women wanting to work and earn a living to come out of poverty. They endeavour to combat poverty through inclusive education/ training programmes and self-help socio-economic programmes. The Currimjee Foundation in association with several other NGOS and NEF (National Empowerment Foundation) has planned out a project on poverty alleviation in Mauritius. The project is about helping people in absolute poverty who cannot afford to build a house. They would be constructing 50 houses in concrete with aluminium ceiling with square metres of 21to 25 and costing around Rs 165,000 each. The Currimjee Foundation also sponsors scholarships of Rs 20,000 to needy students attending University of Mauritius and University of Technology of Mauritius. Le Centre Des Pauvres which is found at Grand Riviere Nord Ouest Port Louis provide poor people with clothes and organise food donation. Children are give education materials such as books, copybooks pencils etc and to smaller children toys are given to them. NGOs have been performing well in different countries around the world. They have been able to help people especially where the government have somehow failed to provide for their citizens. They have brought some light to the peoples life. There are countless things that the NGOs have done the state would not have been able to do as the NGOs works at a micro level. It is easy for them to target the needy people. They have more personal contact with the individual and they are very often on field. And the people also know where to turn to seek help. Poverty alleviation is a tremendous task for every country in the world is it developed countries or developing countries, without the efforts showed by NGOs one third of the work accomplished now would not have been done left alone on the state and other institutions.

Skin care cream

Skin care cream EXECUTIVE SUMMARY This Term paper examines different aspects and issues involved in the development and operationalization of IMC strategy for Natural Menz Fairness Cream. Natural Menz Fairness Cream is a special skin fairness cream for Men. This is a cream made of all natural ingredients and having no side effects and focusing on value-added products which are not widely or readily available in any other companys cream. I have made marketing strategy including competitors analysis and marketing mix of fairness cream. The Marketing Mix Is The Set Of Decisions About Price, Promotion, Product And Channels Of Distribution. Only By Addressing These Elements We Can Actually Implement Our Marketing Strategy. I have designed distribution processes resulting in lower distributing costs and high profitability. Integrated Marketing Communication (IMC) is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. I have made IMC plan based on various communication mix tools like Advertising, Direct Marketing, Sales Promotion, and Publicity/Public Relations and Personal Selling. And established a budget method according to purchase advertising, and establish marketing and support activities for distribution and promotion of Natural Men fairness Cream. So in this term paper I have made IMC plan for Natural men fairness cream and then implement it and then evaluate it. Skin Care market The skin care market is valued at $180 million in India. With safe and effective procedures, advancement in medical technology, increase in awareness, the Indian Skin care solutions business is growing very fast. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night creams, etc. Out of these, facial creams, moisturizers, fairness creams, day and night creams, etc. are the most popular products and account for approximately 60% of the skin care segment. The skin care market is at a primary stage in India. The penetration level for both the urban and rural market is low. Many people still prefer to use homemade and traditional products to cure the skin problems. However, within a period of five-six years, the use of skin care products has increased significantly in India. With changing life styles, increase in disposable incomes, greater product choice and availability, and influence of satellite television, more people are taking interest in personal grooming. The facial skin care market is booming. Products are competing with one another to take shelf space in the retail stores. Facial skin care products have become an essential part of the beauty market. Like western countries, creams and potions are applied in India also, in an effort to remove the pimples and the acne, fight stress and worry lines, and to remain young. Since the penetration level is still relatively low, growth is expected to be around 25% over the next five years. In the skin care category, Fair Lovely fairness cream, with a penetration of 75%, accounts for 60% of the skin care market in rural India. It also enjoys the undistinguished patronage of 58% of its user households. Both Ponds and Fair Lovely are enjoying a monopoly in the rural markets in their respective categories. Rural India is not averse to trying out the premium brands at high prices. Major players in Skin Care Market Some of the major players in this segment are Hindustan Lever (Fair Lovely, Lakme, Ponds) with a market share of 53%, followed by CavinKare- Fairever with a market share of over 12 % and Godrej-Fair Glow with a market share of 3.4 %. The other players that have a presence in the market are Emami (Gold Turmeric and Naturally Fair), Revlon (Fair Glow) etc. Fairness CREAMS MARKET in India Fairnesscreamshave become a vital product for the Indian companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. As India is a country known for its diversity different consumers from different parts of the country prefer different brands. The leading players in the market includes Hindustan Lever Ltd., (HLLs) Fair Lovely with 76 percent of the market share and Cavin Kare s Fairever with 15 percent of the market share. Other important players like Godrej s Fairglow, Emmas Fair and Handsome, Vicco and Himalaya share the rest of the market share. There are number of fairness creams and other skin whitening products in the market such as peel-offs, serums, lotions etc. All the fairness creams have similar basic ingredients but the several additions make them more suitable to some particular skin type and may irritate other skin types. Sometimes and in some people it may have side-effects there are a number of creams in the market and manycosmetics. India has a tropical climate with maximum number of months having sun shining as the brightest star. Moreover, the temperatures are rising day by day. These factors create a need for the otherwise darkened skin due to over-exposure to the shining sun. All the companies are reaching out to the target customers through its wide range of fairness creams.AloeVeraextract, turmeric, vitamin-E, lemon extract are some of the ingredients which form major formulations. Another advantage of such fairness creams is that they tend to clear dark spots, brighten the discolored, pigmented skin and are suitable for all skin types. They have to be used twice a day on face and neck after cleaning them with a face wash. All thecosmeticscompanies have at least one fairness cream under their brand name. Although packing changes regularly, formulations remain the same. Starting from the most popular brand, Fair Lovely plays as the market leader with oldest brand and highest customer base. There are two more variants added to its original brand. They are anti-marks and ayurvedic range. For that flawless look Ponds of HLL and Oil of Olay of P G, quite openly challenge the seven-day test with a money-back guarantee. Shahnaz Herbal claims its product as herbal and best in its range. This product is economical in range as against the normal line of products at premium prices. For the last few years, Emami is selling its fairness cream for men The product is a great success, especially in small towns and cities. As most of the Indians are very much bothered about their colour complexion the fairness creams enjoy very good market growth rate when compared with other related product categories Description of Natural Menz Fairness Cream My Company (Natural) has decided to develop a new skin fairness cream for men. We wanted to make a product that was efficient in and affordable for Customers. So we developed an affordable and effective men fairness cream to sell to our customers. The name of the product is the Men fairness cream and Brand name is natural. There are few creams in the market that portray effectiveness, but cannot prove it. Our product will come in a very attractive container, which serves a better purpose. This product provides fairness to men. We will offer the product by meeting the objectives all the stakeholders of the organization. We want to cater to the demand of the customer with effective and affordable skin care cream. We plan to have an annual growth rate of 20%. We plan to establish high brand image of the fairness cream to our customers and provide them with products at a reasonable cost. We are planning to become one of the top three organizations in this segment in one year. We will target our customers by the needs approach. The concept of need will be perfectly applied to our target market. Our main grounds of introducing this unique concept and product line are to address the problem faced by men for not having fair skin. The problem or need to manage healthy looking skin is being answered in the best possible way by our product. Even though there are alternatives available in the markets to address the problem, none of these products have been able to address the need of affordability for everyone. We have tried to launch the fairness cream by informing our Customers that addresses their special needs and wants in the best possible and convenient way that provides a solution to their dark skin by proper customer satisfaction. The company which will be able to provide maximum consumer satisfaction and maximum possible solution to consumer needs and wants will be able to sustain in this competitive arena. Marketing plan Situational analysis Every organization is facing a lot of problem at present time in market analysis, so it became very necessary for every organization that before setting any objective the organization must be carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in the organization. According to Sally and John, marketing plans are the written document or blueprint for implementing and controlling an organizations marketing activities related to a particular marketing strategy. A successful marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors results. So to gain a successful market plan it is necessary to understand the current situation comprehensively and trends affecting the future of the organization.Situation analysis plays a vital role in developing marketing plan.First of all, its help our company to lead the dynamic marketing environment in the shoes market that will help to lead the uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments in order to identify our customers and understand their needs. There are certain opportunities for Skin fairness Company, such as increase more and more men target market and increase market and market share through integrated PR, advertisement and promotional campaign. Increasing competitions a Threat to Skin care industry. Market Competition Our main men skin care cream competitors are: Emami with Fair and handsome cream and Fair and Lovely with Menz active skin care cream for men.Nivea is also entering with its fairness cream for men. SWOT Analysis of Natural Menz fairness Cream SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our Natural menz fairness cream competitors in the market that are fair and handsome and fair and lovely menz active and once we know the company weakness and what kind of opportunity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have found the following that will help to make more strategically and cost effective IMC plan: STRENGTHS Strong Market Research. Natural ingredients used in Cream. Strong sales and distribution network. Having easily access to skin care cream at low cost. Well-established linkages with buyers in all parts of India. WEAKNESSES Lack of Finance and Experience in this field Environmental problems Opportunities Increasing per capita income drives Skin care cream growth A changing profile of a differentiated set of consumers. Large scale potential customers. A buoyant growing economy. Growing international and domestic markets. Retain customers through quality and natural ingredients in cream and timely deliveries. THREATS New entrants/local competitors/ MNCs: These would increase the competition like Nivea is entering in men fairness segment. High internal competition Emami and Fair and lovely also catering the men fairness segment. Technological change: This makes the products obsolete in short span of time. So we should focus have to focus on technological innovations from time to time. S.T.P. Segmentation The segmentation will be on the basis of following bases:- Age (18 or Above), Gender (Men), Behavioral Lifestyle, Income Occupation Regions (East, West, North, South) etc. Targeting Target market is men who want Fair skin and wholesalers and Retailers who are in the business of selling cosmetic goods. Positioning We will position our cream on the basis of natural ingredients used in it. We will market this cream by giving them a clear comparison between the chemical-based products they are now using and our natural products. Marketing mix or 4Ps PRODUCT Natural Menz Fairness Cream is a new skin fairness cream for men.The name of the product is the Men fairness cream and Brand name is natural. Our product will come in a very attractive packaging having detail of price and ingredients, which serves a better purpose for informing the consumer and for Promotion of Cream. This fairness cream will be provided to our customers at a reasonable cost. Our main grounds of introducing this unique concept and product line are to address the problem faced by men for not having fair skin. The problem or need to manage healthy looking skin is being answered in the best possible way by our product. Even though there are alternatives available in the markets to address the problem, none of these products have been able to address the need of affordability for everyone with natural ingredients. We have tried to launch the fairness cream by informing our Customers that addresses their special needs and wants in the best possible and convenient way that provides a solution to their dark skin by proper customer satisfaction. The company which will be able to provide maximum consumer satisfaction and maximum possible solution to consumer needs and wants will be able to sustain in this competitive arena. Price We will maintain our pricing positions as a Low price provider. We are the best product available from the most discriminating consumer. We intend to maintain our separation from the price competition initially by providing creams at low cost. Price increases will be due mostly to the fluctuation of our ingredient prices. Price of my product is Rs 25 of 75 gm. The strategy used for Pricing is PENETRATION APPROACH Strategy. PENETRATION APPROACH It is an approach in which we set a price firstly low and then as demand increases we increase the price of the product. PLACE Once a sale is made, the product is shipped to the distribution point our facility. We will be looking at setting up a drop-shipment so goods travel directly from the manufacturer to the customer. Our whole physical distribution process will be fueled by sales. The following activities will be coordinated in order to physically move our product: Communication between order processing and physical distribution. Warehousing of finished product for distribution. Selection of transportation method to move the finished goods from warehouse. Handling the finished product at the distribution point. We will also provide necessary delivery service to customers in a timely manner and keep costs under control. Promotion In our Promotional strategy we will try to change consumers buying behavior, to have a brand image, to increase profit, to increase sale of our product. We will apply two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tools Trade sale promotion tools. IMC PLAN FOR Natural MenZ fairness Cream Integrated Marketing Communication (IMC) is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. I have made IMC plan based on various communication mix tools like Advertising, Direct Marketing, Sales Promotion, Publicity/Public Relations and Personal Selling. IMC objective The IMC objective of the Natural company is following:- To Increase sale by 50% in next six month. To Increase brand awareness. To Increase customer loyalty. To Increase desire of customer for purchase of men skin fairness cream. To Increase repeat purchase. To measure customer satisfaction. To create relationship with customer on personal level. To control and observe public opinion. To receive feedback from customer on regular basis Adoption Model Promotional Guidelines Utilize promotions that are consistent with and enhance marble product image Review success or failure of each promotion to help in developing future promotions Test new promotions when possible Use appeals that are of interest to your target market and that are realistic to obtain Make your objectives measurable and obtainable Develop total promotional campaigns, not just ads Marble need higher promotional budgets than established a good brand image Marble in out-of-the-way locations require higher promotional budgets than stores with heavy traffic. Advertising Advertisement plays a great role in the minds of the customers. It is a paid form of the non-personal product or service. In any of the advertisement every company must keep in their minds customers viewpoint. Remember that your customers are people without good technical or detailed understanding of your products and services. The mark of truly effective advertising and marketing is the ability to convey complex issues to the audience in a manner that is interesting, relevant, meaningful, and easy to digest very quickly. Thomas Jefferson suggested that The most valuable of all talents is that of never using two words when one will do and this is a good maxim for writing good advertising material. So this skin care cream advertisements will be simple and easily understood, truthful, informative, sincere, and customer-oriented. The main objective of the advertisement of the Hunky company will be the following:- To inform to the target market about our product. To persuade to the target market about natural menz fairness cream with respect to price and quality and with our positioning message. Of natural ingredients. Print ad of natural menz skin fairness cream A cream that can change your life makes your skin fair 100% natural ingredients. no irritation no side effects easy to use and easily available. cheaper price. DIRECT MARKETING It is one to one approach that uses Personal advertising media to produce an enquiry or some important results. In this we will get feedback about the product also. It can be done by direct mail, telemarketing, internet, person to person video or voice chat, personal interaction etc. TELEMARKETING Using telemarketing agency is a proven method of marketing. Telemarketing can be an extremely good and cost-effective method for generating sales enquiries, selling products and services. It is important to identify a good telemarketing agency, and to that ensure your aims, outline script. A good CRM (Consumer Relation management) computer system to manage lists, data, is normally essential for telemarketing is to be successful on any reasonable scale, and good telemarketing agencies will already be using such systems which hopefully will interface with your own systems. Good experienced telemarketing staff and managers listen to their audience. A good telemarketing agency will work best by developing their own approach to meet the broad requirements of a project brief and an outline of what you want to achieve, and how you want to achieve it. Consumers and businesses are protected by certain rights relating to direct marketing techniques such as telemarketing, and you must ensure that your activities adhere to these rules. BROCHERS LEAFLETS Brochures and leaflets can be used for a variety of purposes. It is distributed in different ways. A good printer can provide examples and castings. The main aim of a brochure is foremost to generate new business through providing information in a way that appeals to the reader. Some brochures and leaflets are pleasing pieces of art, but they dont achieve anything for the business. If you work with a designer be sure to control any fanciful tendencies and keep the message and style to the point. Too much spent on a brochure can give the impression that your business is extravagant. When producing leaflets and brochures think about the way that they are to be distributed. If it needs an envelope try to avoid using a non-standard envelope size, which will add cost unnecessarily. Do you want people to retain the material? If so perhaps a business card or plastic credit-card-type attachment would help? SALES PROMOTION In Sales promotion we will provide various consumers and trade promotional tool such as rebate, discount, gift, contest, coupons, price deal, contest game, sampling to the target market to increase sale of skin fairness cream. There are certain objectives of the sales promotion of skin fairness cream. To increase immediate product sale To increase support among the marketers sales force. To gain the support of the trade in marketing the product SALES Promotional tools By the help of Promotional strategy we will try to change consumers buying behavior, to have a brand image, to increase profit, to increase sale of our product. We will apply two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tools We will apply following promotional tools to increase sale among consumers. Price DEAL: -Price deal is temporary reduction in price of product. We will provide two type of price deal: cents-off deals and price-pack deals. Price deal will be is given at various times to stimulate purchase of skin fairness cream. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. In this We will provide Various company issue various kind of coupon that contain various discount price customer get the advantage of this discount and purchase skin fairness cream at low price. Offer: There is various kind of gift that will be offered by various skin fairness cream industries. Premium:sometime various companies like Emami and Fair and Lovely etc. offer some gift or at bargain price to encourage customer buying. Sampling:Some company like American eagles to known customer feedback provide free sample of various skin fairness cream according to their preference. Advertising Specialties:Advertising specialties also call a promotional product. It will be mostly given to our loyal customers. It includes various cards like birthday card or gift, New Year card. It is mostly done to retain old customer. Trade sale promotion tools Objectives of Trade Sales Promotion: Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sale promotion tools some are as discussed below: Trade Allowances Trade allowancesare short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display Point-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that retail shop that display more company product will be winner of special gift or prize After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation MARKETING IMPLEMENTATION Successful implementation calls for breaking up the plans into micro-level activities, timing, and scheduling them, assigning them to people -in-charge, coordinating their efforts and monitoring the execution process. Marketing plan basically implemented on the basis of market segmentation. We have gone through the target market segment which basically includes:- Middle income class Lower income class High income class Implementation is an integral part of strategy. It make sense when it is implemented into Indian skin care market it saw an opportunity for an organized sector. The customer was moving towards branded goods in other segments. Natural did the process of creating brands in the minds of customer. Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. Heavy advertising on TV, newspapers and magazines Set displays of skin care creams in showrooms and major dealer outlets in all cities. Continue Advertising. Evaluate Performance The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than it means there is any default in implementation and monitoring in the program. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers. Manager has to measure the actual performance either through consumer surveys or sales figure. Whether Sales have been increased or not after launching of IMC plan. The market share have increased or not after launching of cream. Brand image have to increase because of our marketing strategies used. it must got success to satisfy their customer towards their new product Manager got to know these outcomes by comparing actual performance with set standards of new product. These steps also helped out to take further decision or plans. Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. BUDGET A budget is generally a list of all planned expenses and revenues. It is a plan for saving and spending. A budget is an important concept in microeconomics, which uses a budget line to illustrate the trade-offs between two or more goods. In other terms, a budget is an organizational plan stated in monetary terms. In summary, the purpose of budgeting is to:- Provide a forecast of revenues and expenditures i.e. construct a model of how our business might perform financially speaking if certain strategies, events and plans are carried out. Enable the actual financial operation of the business to be measured against the forecast. Procedures for Setting a Promotional Budget All-you-can-afford method Incremental method Competitive parity method Percentage-of-sales method Objective-and-task method Conclusion To put the pre-going discussion in a nut-shell. It can be safely be ventured to opine that our company has much potential at that time but if we use the above strategy in proper manner we easily conclude that we will be able to lead the companies in the India and abroad. However there are some discrepancies in such sectors so we can realize that all the features that are involved directly or indirectly in the production are working properly at their positions .As for Indian customers but In all over the world. Speaking for natural menz skin care cream is the evident that the company must benefit from its target customer on the basis of quality and originality. Speaking for natural menz freshness cream it is evident that the company must benefit for the spectacular development of its company in the skin care cream district sales of finished products. After taking an overview of the strategies of Natural menz freshness cream we can easily understand the successful journey of Natural in all factors of advertisement and proper awareness about its products to the customers before launching and after launching. Also evaluates the response and feedback of customers on basis or its advertisement research. bibliography websites http://www.fairandlovely.in/about_FAL/about_fal.aspx http://www.unilever.com.lk/ourbrands/personalcare/FairandLovely.asp http://www.scribd.com/doc/21635826/01-Fairness-cream-research http://www.livemint.com/2008/01/23224142/HUL-to-launch-new-skincare-ran.html?d=1 http://www.naukrihub.com/india/fmcg/overview/skin-care/ books Marketing Management A South Asian Perspective by Philip Kotler Newspaper/Journals/magazines 4 Ps Indian management Business today Business line The Hindu